Sectors of Focus – We have selected five sectors from which we will be taking case studies for
the students to conduct market research, in which they will focus their creative work contained
in the electronic portfolio. Professional visits will be organized from two of the five sectors. Those
sectors are: 1. Sports Marketing
2. International Marketing
3. Tourism
4. Public Sector and/or Governments
5. Agriculture and Food/Wine Products:
The Marketing Professional – Laying the groundwork for students to refine skills to seek employment
in the field of marketing. Coursework includes:
1. Developing an electronic portfolio
2. How to market skills in a job search – selling skills that will benefit an employer with the
proper resume
3. Participation in social media platforms, especially LinkedIn
4. Europass
More and more, entities requiring artistic and creative products and services are turning to the
competition venue. This usually takes place online and is often open to professionals and amateurs
alike. We have been given four projects from local businesses needing marketing services to offer
participants a chance to respond to the request by creating a product utilizing the skills they learned
prior to their arrival, such as Adobe and Microsoft Office. The Class Project is a submission to the
Trieste Contemporanea Competition as a single entry from the National School of Finance and
Business.
Erasmus Plus Contract 2015-1-BG01-KA102-01385
Project “Development of Marketing Skills in an International Environment”,
National School of Finance and Business, Sofia, Bulgaria
MODULES
MODULES
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Marketing consists of all the activities that contribute to building ongoing, profitable relationships
with customers to grow a business or organization. It includes processes of creating, distributing,
promoting and pricing goods, services and ideas to facilitate satisfying customers and developing/
maintaining favorable relationships with stakeholders. The traditional goal of marketing is to bring
about healthy sales through advertising, brand development and other activities. A more long-term
goal is to become increasingly useful or valuable to a growing number of customers so as to ensure
future success. Watch both short-term sales and long-term development of value to make an
organization a growing success.
Students will select an entity in Bulgaria to examine its need for marketing. This entity can be a
business or corporation, nonprofit, or public sector (such as a city, utilities bureau, ministry for
trade, tourism or international affairs, etc.), which would in essence become the “client”. They
will also do market research to find an entity in Spain with similar characteristics.
Selection of the Bulgarian client and its Spanish counterpart should reflect the interest of each
student in pursuing a particular field in marketing upon completion of their studies. This will be
determined during the first week of the course, under the MARKETING PROFESSIONAL module.