Library

2016 Marketing, 18th Edition

Authors: William M. Pride and O.C. Ferrell

ISBN-13: 978-1285858340

Publishers: Cengage Learning

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a

visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge

and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016

delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical

applications and real-world examples, including up-to-date material on social networking, digital marketing,

social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.

The current edition also features a new chapter on managing services and branding, a new section exploring the

importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to

introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an

essential resource for career success.

International Marketing, 17th Edition

Authors: Phili R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money

ISBN-13: 978-0077842161

Publishers: McGraw Hill Education

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International

Marketing with their well-rounded perspective of international markets that encompass history, geography,

language, and religion as well as economics, which helps students see the cultural and environmental uniqueness

of any nation or region. In addition to coverage of technology's impact on the international market arena, the

17th edition of International Marketing features new topics that reflect recent changes in global markets, updated

teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets

instructors assign textbook readings and incentivize students' engagement with course content.

Sports Marketing

Authors: Michael Fetchko, Donald Roy, Kenneth Clow

ISBN-13: 978-0132135467

Publishers: Pearson

Help students understand the business of sports. Written from the perspective of those who’ve been actively

involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports

as observed by the practitioners and scholars themselves. Through its extensive presentation of current information,

this text also helps encourage students to get actively involved and engaged in the process of sports entertainment.

The Social Media Bible

Authors: Lon Safko, David Brake

ISBN-13: 978-0470411551

Publishers: Wiley

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise

where customers, employees, and prospects connect, collaborate, and champion your products, your services, and

your way of doing business. Using the systematic approach presented in this comprehensive guide, you'll learn how

to increase company and brand value by engaging people in a wide variety of communication, collaboration, education

and entertainment.

Building A Great Resume

Author: Kate Wendleton

ISBN 1-564144-4333-X

Publisher: Career Press

Building a Great Resume includes scores of sample resumes and case studies as it takes you through the entire process of

developing a resume. You go step by step to the perfect resume as you learn just how to construct your accomplishment

statements and enrich them with the Seven Stories Exercise, create the perfect summary, and position your resume to

land your target job.

Knock 'em Dead - Social Networking for Job Search and Professional Success
Author: Martin Yate
ISBN: 978-1-4405-7439-9
Publisher: AdamsMedia
This book shows the reader how to use his proven social networking strategies to build your brand and market your

skills across an ever-growing network. Today, most employers use popular social media platforms like LinkedIn,

Google+, Facebook, and Twitter for recruitment. With millions of professionals also social networking, it's essential

to create a brand that stands out. With Knock 'em Dead Social Networking, you can learn how to integrate social

networking into every aspect of your job search. You'll learn how to create compelling social media profiles that

dramatically increase your visibility, how to build professionally relevant networks, and how to reach out directly

to the hiring managers who can most influence your career. You'll develop networks that help you navigate a long

work life, and gain greater control over your professional destiny.

Diffusion of Innovation, 5th Edition

Author: Everett M. Rogers

ISBN-13: 978-0743222099

Publisher: Free Press

In this renowned book, Everett M. Rogers explains how new ideas spread via communication channels over time. Such

innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others

like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first

adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months

or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any

other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by

decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet,

and how it has transformed the way human beings communicate and adopt new ideas.

Leading Change

Author: John P. Kotter

ISBN: o-87584-747-1

Publisher: Harvard Business School Press

Harvard Business School Professor John P. Kotter is renowned for his work on leading organizational change. In 1995, he

had just completed a ten-year study of more than 100 companies that attempted such a transformation. Here Kotter shares

the results of his observations, outlining the eight largest errors that can doom these efforts and explaining the general

lessons that encourage success.

The Innovator's Dilemma - The Revolutionary Book That Will Change the Way You Do Business

Author: Clayton M. Christensen

ISBN: 978-0-06-052199-8

Publisher: Harper Business

In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything

right and still lose their market leadership—or worse, disappear altogether. And not only does he prove what he says, but

he tells others how to avoid a similar fate. Focusing on “disruptive technology,” Christensen shows why most companies

miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products

will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes

and failures from leading companies, The Innovator’s Dilemma presents a set of rules for capitalizing on the phenomenon

of disruptive innovation.

Present Yourself - Using SlideShare

Authors: Kit Seeborg & Andrea Meyer

ISBN: 978-1-449-34236-4

Publisher: O'Reilly

Slide presentations have become the language of business. This practical book demonstrates how you can use this

visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social

sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience.

Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in

context to help you understand how online presentations can boost your business.